In an article final month in the New York Instances, the NBA admitted it is considering permitting logos on player's uniforms. This should come as no surprise to anybody who is conversant in the sports enterprise; and sure, sports activities is all about making money. Just learn this quote from Mark Cuban, proprietor of the Dallas Mavericks, about placing logos on NBA uniforms.

"Anything that creates new revenue sources is sweet for each the groups and the players," he said. "The NBA is a business."

There you could have it.

Basketball is not the primary industry to be tempted by the financial advantages of logos on uniforms. Remember the controversy that surrounded the proposal of promoting 'Spiderman 2' by Major League Baseball? The thought was to draw a youthful viewers to baseball games by putting the Spiderman emblem on the bases. Finally, the idea was canned, but these sorts of proposals will proceed, and ultimately, the business-minds within the sports industry will give in.

Ought to this be thought-about a disgrace-a breach of custom? Do logos cheapen a sport? Before angrily protesting this monstrosity, contemplate this.

For years, NASAR has allowed sponsoring firms to plaster their logos helmets, uniforms and cars, and NASCAR is turning into one of the crucial fashionable sports within the country. In Europe, all the big soccer clubs have sponsors that put their logos on participant's jerseys.

Group sponsoring is one million-greenback-a-yr industry. It's solely a matter of time before the NBA, NFL, NHL and MLB give in to emblem crammed uniforms. And it's not a disgrace-it's business.